Plus size mannequin use in window display

Using plus-size female models (fat female models) in window displays is a marketing strategy that actively advocates body diversity and breaks aesthetic stereotypes. It can not only enhance the brand's inclusive image, but also attract a wider consumer group. The following are specific suggestions and precautions:

Plus-size female models are representative of the market: about 67% of women worldwide wear size 12 (US size) or above, but traditional windows are still dominated by thin models. The display of plus-size models can cover neglected consumer groups.

Consumer resonance, research shows that 70% of women are more willing to buy products from brands that display diverse body shapes (source: Dove global survey).