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How to display high-priced clothing

2024-04-11 09:50:13

Why should I focus on expensive merchandise that is on display?
Because they were first seasonal best-sellers, much like fall windbreakers and winter down coats. Even the best-selling models with performance will not sell well if you ignore the display, let alone regular models.
Additionally, because to its seasonality, it is not sold in the winter and is piled up in the spring. In the long run, it is also difficult to turn over the store because of the high unit price.

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Their ability to offset the lower cost of other items increases with their pricing. There is a predetermined anchoring effect in human psychology.  Customers will opt to purchase additional items as a result of their presence, which might increase orders, giving the impression that your other products are genuinely affordable.


Where in the shop should the middle- and upper-tier items be located?
The area of the shop where we want customers to remain the longest should be the backyard.

How should goods that range in price be displayed?
High-end goods should be priced according to their worth; jackets, for instance, should emphasize the material and model.
As a result, using a model display will not only help buyers notice the product more easily, but it will also have a far better influence on display fitting than hanging one.

You can set up PP and VP points in the back of the store to focus on the display. Note that the single products should also be displayed nearby. Doing so can attract customers to the backstage, and also make it easy for customers to get the styles on the models.

Then pay attention to matching, matching can add value to the product.

Adding silk scarves, hats and other accessories to the full set of matching models may become the finishing touch to the styling, making the whole match more textured and more expensive, and may also increase the associated rate.

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