Appreciation of classic window design from big brands

The window is not only the integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It is mainly based on the products sold by the store. The window using set and props, and decorated with background image, adopting appropriate lighting, color and words description, all these factors compose a comprehensive advertising art form for product introduction and promotion.

The display design of a store focuses on the window design, and the focus of the window design is on how to make a creative window. From below classic window design of these high-end brands, let's  see how they catch passerby's eyes?

Hermès has always been one of the leaders in window display industry. In the spring of 2012, Hermès' flagship store in Paris is designed with spring inspiration. Under the grass green background, there are cranes, horses, ducks, peacocks, ostriches, leopards, etc. Hermes accessories are displayed among these animal props and beautiful flowers, which is both novel and unique. It shows the enduring charm of Hermes.

In the Urban nature-themed window of the Paris Spring Department Store, the theme of “Urban nature” is displayed by different natural backgrounds and scenes. The design is very innovative and creative, and the Urban nature theme is fully revealed. 

 A LV branch store in Budapest, Hungray. In this store’s huge window,the display artist uses orange-white interlaced lines which commonly used by LV to create a bright and eye-catching background. White hot air balloon is more striking with a LV bag under the hot air balloon. The golden plaque engraved with LV stands out in the bright background.

The La Bohème brand store in Valencia, Spain, has launched an insect-themed window, inspired by the work of the famous Italian painter Giuseppe Arcimboldo. The window is creatively used with blue flashing discs and green beetles as display props, covering the visible part of the model. The butterfly dances in the window of the blue background, with soft lighting, which is exceptionally beautiful. The green beetle's window is full of surprises, showing a different visual sense.

Dior Paris's spring and summer window design takes an elegant route. In the window display, the model wearing Dior's latest costumes in elegant sitting or standing pose. With Dior handbag randomly displayed on the table or on the back of the chair,  these mannequins formed a picture of graceful lady chatting in the afternoon.

The Christmas window of Steffl Department Store in Vienna is designed with the theme of Christmas fairy tale. Creating an Alice in Wonderland with a fantastic background. The overall window design is very layered, and the display artist integrates the model into the background with superb technology through very few props, making the whole window well-arranged.