Pragmatic mannequin models

Any body type can enjoy exercise. You must know that in the original marketing framework, brands usually use models with good looks and perfect figures to make their clothing products more attractive and stimulate consumption. 

But this kind of marketing idea makes the sport itself more and more utilitarian. 

Open the browser and search for yoga clothes, and the screen is filled with displays of perfect figures. Such visual pressure can easily lead to the mentality of "people with imperfect figures are not worthy of exercise." 

But when the store goes in the opposite direction and truly shows the visual effect of ordinary people wearing yoga clothes, it is as if the brand is waving to the customer base and saying: "Come on, you see, we are all the same" and "There is no right match. Health is the most beautiful.”

This is actually a curve persuasion strategy.

The former seller provided the application scenario of "sports" in order to encourage people to buy equipment. In order to further enhance the motivation of "purchasing", they artificially added a beauty filter to "sports";

The current idea is to encourage more people of different body types to participate in sports, activate user consumption needs through higher-level value proposition output, and then guide them to purchase equipment.

This kind of consumption insight is obviously more profound and persuasive.

Therefore, we see that not only in the field of sportswear, more and more clothing sellers in sub-categories are beginning to choose such products.