Window display, passing fashion

In the display design of a shop, the window design is the focus. The first thing that customers see when they pass by the shop is the window. The window is an indispensable "weapon" to attract customers into the shop. A well-designed window can not only display goods, promote consumption, but also strengthen the brand image.

Common in some hypermarkets, the entire front of the store is presented in front of the customer. Because there will be many customers entering the store, it is usually used to use a fully permeable window. This type of window will intuitively display the goods, and the display needs to take into account the echo of the store environment.

This type of window does not have a whole closed backplane behind it, and through props, backgrounds, and other elements, the permeability of the shop window is cut off visually or spatially. Its advantage is that it can not only display the goods, but also let customers see the internal environment of the store.

Customers can observe the store from both inside and outside perspectives, so they have higher design requirements for the furnishings and overall appearance of the store. As with permeable Windows, the layout needs to take into account the response of the surrounding environment, including lighting, styling and color.

The positioning of the store is closely related to the selection of window types. Although there are different types of Windows, they all point to the most essential meaning: to improve the rate of store entry. Only in the implementation of this meaning on the premise of digging the focus of different types of window design, in order to take a solid first step