How to display Shop Windows

The most important thing in the window is the mannequin! The display of human models is also very particular: due to the limited space, the number of our models can generally be controlled in 1-2, need to pay attention to the following three places:

1. Single mannequin focuses on props. When a single human model is displayed, some atmosphere props need to be used for combination display!

dress form mannequin for product display, combined with a large number of atmospheric props, to create a warm pastoral atmosphere, so that your window in the whole street more eye-catching!

2. Both types of mannequins need to pay attention to position

When using two mannequins, pay attention to the position of the mannequin and consider the asymmetry of the position. Visually, it ensures a stronger sense of balance without being overly rigid.

3. Pay attention to the details and improve the level of matching

To put it bluntly, "the big store looks at the pattern, the store looks at the temperament", the temperament of the store is mainly reflected in the details, and the model display in the window should pay more attention to this point:

Try to be small and delicate, and according to the overall tone of the store to combine with other items, such as: bags, shoes, accessories, etc., are included in the list of reference items.

（1）To open an exit, first open an entrance:

In small stores, the most likely to appear, in fact, is the so-called "artificial dead corners." To put it bluntly, the aisle is too narrow, customers are not willing to walk through, or even can not walk through, resulting in a visual blind area in the store. This kind of dead space is usually caused by a large number of slow sales. "The culprit"!

In order to avoid such a situation in the store, we need to make two adjustments:

（2）The right aisle should not be too narrow

Most Chinese usually move counterclockwise, so more people pass through the aisle on the right. In the daily store sales, we should reserve more space. Let me show you a group of the most intuitive data reference:

60 cm: The space a person can pass through. 90 cm: The space through which a person can walk straight and a person walking sideways can pass. 120cm: A space where two people can face each other.

Let's think about it another way. A more comfortable shopping experience is when two people walk together without feeling crowded. Therefore, we recommend that at least 130 cm of aisle space be reserved.

（3）Avoid obstacles as far as possible

There are also many people who like to decorate the store with enlarged greenery, or pile clutter under the shelves. These operations will prevent the normal use of the channel.

In this case, customers will feel disgusted at the first time, they will not have a happy mood to go shopping. Therefore, there must be no obstacles at the channel!