Experiential shopping era

The current retail industry is no longer the golden age of registering a logo abroad and pricing according to international brands. The speed of information dissemination at the speed of light makes the fashion industry chain more and more transparent, and it becomes more and more difficult to create high value-added brands. Consumers pay more attention to cost-effective shopping experience, so the creation of shopping experience has become the most important aspect of brand value-added.

The commercial value of theme marketing, according to the shopping needs of customers in the region, consumer psychology characteristics, regional culture, and referring to different genres of shopping malls, determines the central theme of the store in stages, and then in space processing, environment shaping, image design, etc. The business theme is consistently expressed, and it really plays the role of a business culture information center. This is inseparable from the decoration and design of the mannequin. The shape of the mannequin will add points to your commercial shopping experience and attract more customers. If you lack inspiration, you can come to the Afellow mannequin website：http://www.afellow-mannequin.comto find a dress that suits you