The store is the dojo for practicing beauty

Now it is said that physical stores are getting more and more difficult to do, why is that? Coupled with the epidemic in recent years, business has become even more difficult. In the age of the Internet, the frequency of people going out for shopping is gradually decreasing. Once the flow of people decreases, the flow of passengers will also decrease, and the competition will become more intense.

The rate of entering the store is low, and customers cannot be retained. I think this is a problem that many physical stores will encounter. Do you want to make your store stand out? Then the display is a breakthrough point.

What is a good display?

Display, to display the products more aesthetically; display, to display the products to customers more regularly; display, to sell the products more efficiently,

To put it bluntly, it is to let the product speak! ! !

The display guides the attention of customers, so that customers have the possibility of entering the store, staying in the store, making transactions and joint transactions. A good display can make the product speak, a good display can make customers walk into the store involuntarily, a good display can increase the value of the product and empower the store.

Side hanging and Stacking hanging are the two most easily overlooked display methods in clothing stores at present!

Side hanging

1. The pendant should be kept neat and free of creases (iron if necessary), and all pins should be removed.

2. For thread knitted garments without double breasts, the hangers must be inserted through the hem opening when hanging.

3. The distance between each hanging on the same hanger and hook is 3cm. When clothing is hung for display, the distance from the ground shall not be less than 15cm.

4. When a suit is displayed with a shirt, the trousers are generally hung on the side.

5. In the vicinity of the side column hanging area, full-height or half-height models should be placed to display representative styles or combinations of the side column hanging. At the same time, attention should be paid to the configuration of promotional posters.

6. The clothes hanging on the hangers should be arranged flat, and the hanging tags and exposed ropes should be put away.

7. The appropriate amount of goods should be 2/3 or 3/4 of the length of the horizontal bar of the clothes hook and hanger.

Stacking hanging

1. The packaging of stacked products should be removed, 4 pieces per stack for thin packages, and 3 pieces per stack for thick packages.

2. The effective stacked display height should be between 60cm and 180cm. Avoid stacked displays below 60cm, especially in dead corners and dark corners of the store. Dark-colored clothing can frequently change the display position of the clothing to avoid slow sales .

3. The folding method of five-pocket trousers generally folds a trouser leg back 3cm at the knee, which can increase the three-dimensional effect after display.

4. Generally, tops should be neatly folded, and those with logos on the chest should be exposed. After folding, the entire row of clothes should be sorted out, and items such as listings should be hidden in the clothes.

5. There should be related hanging displays and posters at the nearest location for stacked clothing.

6. Pay attention to the interval, gradient and contrast of color blocks in each display unit (using rainbow or piano keys).

7. To avoid a single stacked display of unsalable goods, consideration should be given to matching repeated hanging displays at nearby locations.