Window mannequin have a way to follow

The most important thing in the window is the model! The display of models is also very particular: due to limited space, the number of our models can generally be controlled at 1-2, and we need to pay attention to the following 3 places:

1. A single model pays attention to props. When a single model is displayed, it needs to use some atmosphere props for combined display!

Using a torso model for product display, combined with a large number of atmosphere props, creates a warm pastoral atmosphere, which is eye-catching on a street!

2. The two models need to pay attention to the position

When using two models, pay attention to the position of the models, and consider asymmetrical positions. Visually, it not only ensures a stronger sense of balance, but also does not appear too rigid.

3. Pay attention to detail collocation and improve collocation level

To put it bluntly, "big stores look at the pattern, small stores look at the temperament", the temperament of the small store is mainly reflected in the details, and the model display in the window should pay more attention to this point:

Make it as small and exquisite as possible, and combine and match other items according to the overall tonality of the store, such as: bags, shoes, and accessories are all included in the list of reference items.

To open an outlet, first open an entry:

What is most likely to appear in small stores is actually the so-called "artificial dead corner". To put it bluntly, the aisle is too narrow, and customers are unwilling to walk through it, or even cannot walk through it, resulting in a visual blind spot in the store. This kind of dead corner is usually caused by a large number of unsalable goods. The "culprit"!

In order to avoid such a situation in the small store, we need to make two adjustments:

1. The right channel cannot be narrow

Most Chinese people usually move counterclockwise, so more people pass through the passage on the right. In daily store sales, we should reserve more space. Let me show you a set of the most intuitive data reference:

60 cm: the space a person can pass through. 90 centimeters: the space where one person can walk straight through, and the people walking sideways can pass through. 120 cm: The space that two people can face through.

Let's think about it in another way. A more comfortable shopping experience is when two people walk together without feeling congested. The editor suggests that it is best for everyone to reserve at least 130 centimeters for the aisle.

2. The channel should avoid obstacles as much as possible

There are also many students who like to decorate with enlarged green plants in the store, or pile up sundries under the shelves. These operations will hinder the normal use of the passage.

In this case, customers will be disgusted at the first time, and they will not be in a happy mood to shop. Therefore, there must be no obstacles at the passage!