How to Detonate Customers' Attention

The way of attracting consumers' attention by models alone is relatively simple, so many brands are trying their best to create a fresh visual experience for consumers, and then seize consumers' attention.

It is undeniable that in the current domestic consumer market, only stores that can capture the attention of customers will have business, and creating opportunities to win the attention of consumers is the eternal law of winning shopping malls.

The update iteration speed of today's era is very fast, and consumers are always in pursuit of freshness.

Only by continuously updating and iterating shopping places, following the trend of the times, and providing consumers with surprises, can the store performance be improved!

Future retail stores will definitely need more attractive store vision as a medium to capture consumers' attention.

"To win the battle of brand competition, our brand needs a visual hammer!" Therefore, don't let your brand and store lose attention. Without attention, there will be no traffic, and without traffic, it will be difficult to generate performance. So how do we create an eye-catching store?

The window is an excellent location to grab the attention of consumers. In fact, most of the time, the failure of a showcase is not due to the structure, but to the props. After the store was launched, it instantly enhanced its visual aesthetics. Some atmosphere props were added to the window, and in order to conform to the brand image, the category of trees was changed at the entrance of the store.

Secondly, it is also very important to create a consultant shopping flow in the store. For example, in the Nakajima area of this store, before the renovation, the model placement showed a messy effect, but after the renovation, the model exhibition table shelf The area presents a unified visual effect.

Therefore, the brand can make consumers remember and implant consumers' minds through eye-catching store vision.

Creating a magical route of "controlling consumers' walking" in the store can control the steps of customers' walking, which can be a dazzling prop or a scene composed of models.

Color also plays a pivotal role in the visual creation of the store.

The store with harmonious and bright colors brings the ultimate visual impact at the first time, making people want to find out. Colors can give people psychological hints, allowing customers to identify themselves with the store's taste. A set of good color matching can not only attract customers, but also create a sense of big brand, enhance customers' favorability and stimulate consumption desire.

Display is to use visual appeal to grab the attention of consumers and enable efficient communication between products and consumers. Nowadays, detonating attention is a competitive weapon that any brand needs to master, and it is also a game of competition among entities. Without attention, there will be no traffic.