How to "tick" customers into the store

Many people complain that every time a customer looks outside the store and then walks away, they just don't enter the store. Why is this?

Problems may be:

The door is not well designed, the shop window is not well designed, the shop window is not well designed, the display is not well done, the shop decoration style is not attractive...

The shopkeepers are most concerned about getting customers into the store, because this is the prerequisite for all consumption behaviors. If the customer doesn't come into the store, nothing happens. Therefore, if you want a customer to enter the store, you must try your best to make the customer interested and noticed. Only in this way will he enter your store, and a series of purchase actions will occur.

Do you want to have a long queue at the door of your store?

To catch the attention of customers, we must first improve the attractiveness of the store front

The first thing customers see is the store front, so it is necessary to design an attractive door first. Because 90% of the way people get information comes from vision, and the most effective in vision is color and shape.

Let's first look at how to choose the color of the store door?

1. Choose the VI color of the brand

When people see a color, they think of a certain brand, such as aqua blue, and they think of Tiffany. When you see orange, you will think of LV. After all, Hermes orange has always been the color that makes women crazy~

2. Use bright colors

People are "color-seeking animals", and the higher the brightness, the more attractive the color is to people. Let me ask, when you are walking on the road and see such a store, will you stop and take a look?

In particular, spreading one color over a large area will also create a sense of shock visually, making people unable to stop and stop.

3. Choose a color that differentiates

In today's physical stores, no matter the products they sell or the store design, there is serious homogeneity, which easily makes consumers feel aesthetically tired. But a smart shopkeeper knows to "change the color" of the shop and make some changes.

Choose a color that is different from that of the nearby store on the front of the store, so that it will be highly recognizable on the street with a uniform color, and the passenger flow will come uninvited?

The right color can catch the eye instantly, and the right shape can be deeply rooted in the hearts of the people.

The shape selection of the store door starts from these two points:

1. Choose according to the shape of VI

To give the simplest example: a big yellow "M", customers will know that it is McDonald's from a long distance. When you see a "hook" you know it's Nike. These door designs are closely related to the brand VI, leaving a deep impression on customers.

2. Make the shape according to the main item. For example, a bakery shop can put the shape of the cake on the door, which is eye-catching and eye-catching, so that everyone knows that this is a bakery. This method can also be used in milk tea shops or other shops.

Nowadays, the development of e-commerce is getting better and better, and the business of physical stores is getting worse. If the store does not have the ability to attract customers into the store, then you can only be eliminated by the times.

But some physical stores can double their sales during this period. Why?

Because they have enough customers, and they are still trying their best to attract more customers, only when customers enter the store will they make purchases.