The application of mannequins in window display design

Shop window display is the first customers will see when shopping“Shop business card”, reflecting the product style, brand image. Visual marketing is the first medium, is the performance of brand and product style indispensable important means. The customer decides whether to enter the store based on the information he can glean from the window displays. Therefore, a good window design can effectively attract customer attention and guide customers into the store. As an important part of window display products, mannequins play a very important role in building brand image and displaying goods, and are most often used in clothing retail. The exhibitors should not only dress them, but also let them tell stories to create a distinctive brand atmosphere.

The primary role of the mannequin body model in the window design is to present the three-dimensional clothing wearing effect, breaking through the constraints of the original one-dimensional plane. Can also fully display the applicable scene of clothing such as: work, leisure, dating, sports,mannequins and so on. To know that the visual display of goods may have a significant impact on sales, the display and display of goods must be attractive and eye-catching. Only then will it get customers; attention and persuade them to buy the product.