Ultimate Window Display Tips

While basic window display requirements are critical to promoting a product, they are not enough to grab the attention of consumers right away. To create a successful window display, there are several other aspects to consider.

Target your customers

How people feel and how they see themselves is key to your target audience. Even the most brilliant and original store display won't resonate with customers if it doesn't match their lifestyle choices or what they crave.

However, if your message is too specific, you may exclude some loyal customer base. So how do you overcome this?

original

Originality is the key to success, but trying new things can be intimidating. Using an existing tried-and-true method may seem like the most profitable option, but it isn't. The more buzz you can create for your brand the better (make sure it doesn't negatively impact your business reputation).

tell a story

Every great window design tells a story that connects all the objects it displays. The connections don't necessarily need to be direct or obvious, but the products should work together, each contributing to the overall theme.

The stories you tell should evoke positive emotions and sell a lifestyle rather than a product.