The golden rule of clothing display

Front hanging

1. The color gradient of the displayed clothing should be from outside to inside, from front to back, and from light to dark. Avoid single hanging display of unsalable goods, and can be appropriately matched with foils to form interesting and selling point associations, and show the matching style.

2. Products of the same type and series should be first planned to be listed in the same display area. The clothing groups for men and women should be clearly defined and displayed separately.

3. For out-of-season products, an independent area unit should be selected for hanging, and it should be equipped with clear signs at the same time.

Overlapping placement

1. The packaging of stacked products should be removed, with 4 pieces per stack for thin packs and 3 pieces for each stack of thick packs.

2. The distance between each stack of clothing should be kept at 10cm~13cm. The effective display height of stacking should be between 60cm and 180cm. Avoid stacking displays below 60cm, especially in dead corners and dark corners of the store. Dark-colored clothing can frequently change the display position of clothing to avoid slow sales.

3. Generally, the tops should be neatly folded, and those with signs on the chest should be exposed. After the fold, the entire line of clothing should be sorted, and items such as listings should be hidden in the clothing. There should be related hanging displays and posters at the nearest location for stacked clothing.

4. Pay attention to the color block spacing, gradient and contrast (using rainbow or piano keys) in each display unit. Avoid single stacked display of slow-moving goods, and consider repeating hanging display at the nearest location.

Side hanging

1. Each piece of clothing should be hung 2~3 pieces (different colors and sizes) adjacent to each other in a row. The pendant should be neat, without creases (perfect ironing if necessary), and all pins removed.

2. The distance between each hanging on the same hanger and hook is 3cm. When hanging clothes on display, the distance from the ground shall not be less than 15cm.

3. Full-height or half-height models should be placed in the nearest position of the side-row mounting area to display the representative styles or combinations of the side-row mounting, and attention should be paid to the placement of promotional posters.

4. The clothes hanging on the hangers should be arranged flat, and the tags and exposed ropes should be put away. From left to right, size should be from small to large. The appropriate amount of merchandise should be 2/3 or 3/4 of the length of the rail on the coat hanger.