1) Timely principle
Timeliness principle: The color should be suitable for the season when the product is sold, such as hot and hot summer, the store can be decorated with blue to express the sea, the sky, and highlight the cool feeling.
2) The principle of suitable products
"Suitable product" means that the decorative color of the store should be coordinated with the goods to avoid the feeling of disharmony. Let's take different storefronts of the same brand as an example.
3) The principle of fit
"Appropriate" means that the color tone in the store should be consistent with the nature and style of the store, otherwise it will affect the image of the store, and it will easily make the store lose its personality and blur the brand image.
4) The principle of suitability
"Suitable for people" means that when the store carries out color planning, it tries to fully consider the preference and sensitivity of the target customers to color, so that after entering the store, customers can feel familiar at first sight, so as to have a relaxed and happy shopping mood.
