1) Profitable principle
1. The display must really help increase the sales of the store. Strive to strive for the best display position of the store for the sales of the main products.
2. Pay attention to record specific display methods and exhibits that can increase sales.
2) The principle of magnet point
1. The front of the store, the window, and the water table at the entrance are used as the first magnet point to attract customers.
2. The wall in the middle, the island in the middle, and the laminate above 1800mm on the shelf are used as the second magnet point to induce customers.
3. The position of the shelf serves as the third magnet point to stimulate and retain customers.
3) The principle of attraction
1. Fully place the existing products in a centralized manner to highlight the momentum.
2. Fully display the style and interests of the brand's products during display.
3. Cooperate with space display and make full use of advertising materials to attract customers' attention.
4. Irregular display method can be used for special promotion products, which can strengthen the meaning of special treatment.
4) Principles of effective display
1. The space below 70CM is the collocation display space; the combination collocation display: through the collocation display, the joint rate is improved. Warehouse display space: Improve replenishment efficiency and make rational use of store space.
2. The middle area of 70CM~180CM is to display high-profit products, own-brand products, high-selling products, etc. Do not put products with no gross profit or low gross profit.
3. 180CM~240CM is the impression display space for display and publicity. POP can be placed or PP points can be set.
5) Commodity matching principle
1. Commodity display is to help sales, so the combination of commodities should be fully considered when displaying.
2. Make full use of related sales when doing matching, and pay attention to the optimization of product combination. For example, chain stores can consider the combined display of shirts and ties, and the combined display of pants and shoes when displaying merchandise.
3. Appropriate adjustments should be made to the combined display on a regular basis to reflect new ideas.
