3 physical store management methods

01

It’s not a brand, but you have to “install” to look like a brand

If it is not a brand, you have no premium ability and no opportunity to negotiate with customers. Taobao sells the same suit for 200. If it is a brand, it can be sold in a physical store for 2000 or even 20000, and you will even help her to justify herself: "Mom, the difference between 2000 and 20000 is different."

From your store design, shop signs, window displays, internal displays, etc., as long as you look like a brand, consumers will think you are a brand. Of course, after changing your perception, you must become a real brand to have the possibility of sustainable development.

02

Don't just sell products, but sell the life that consumers are looking forward to

Don't simply sell the functional value of the product, but dig out the longing value behind the product. Taobao and Tmall use pictures to show consumers' longing for life. In the same way, from the store design to the merchandise display, the store must start from the consumer's point of view to create the life/scene she wants.

If your shop, consumers walk in and think: “It’s not as good as the one I’m wearing.” Such a shop, even if you take the popular items of the season, it won’t sell well, and the hot items won’t sell well. Because consumers are not tempted.

03

Don't let customers go shopping rationally, use emotional power to push her to place orders

When customers are shopping, they can say that they hate thinking with their brains—the same is discounts. Customers look at the posters for a long time and don’t understand how many discounts they can give or give away. But every time they see Zara’s discounts, the customers will Rushed in?

Statistics show that 70% of consumption today is impulsive consumption. Consumers will not place an order because they have no clothes to wear or the clothes are worn out, but because when she sees the clothes, she has feelings of pleasure, liking, longing for, and strong possessiveness.