New retail era

Life

Don't just sell products, but sell the life that consumers are looking forward to.

Don't simply sell the functional value of the product, but dig out the longing value behind the product. Taobao and Tmall do not sell clothes, but pictures, because pictures show the life that consumers are looking forward to. In the same way, from the store design to the merchandise display, the store must start from the consumer's point of view to create the life/scene she wants.

Diversification

In the next 10 years, diversification will be a breakthrough for stores to make money. Like many shops, they have begun to provide customers with one-stop service, bringing more convenience to customers.

NIKE, which is familiar to us, is an obvious example. In NIKE's physical store, we can not only buy running shoes, but also jerseys and even various balls. Customers only need to buy a complete set of equipment in one store, which not only saves customers time, but also promotes joint sales, which is more cost-effective!

High value

There are too many substances nowadays, which leads to very high similarity of many products, and the homogeneity is particularly serious. At this time, if you don't rely on appearance to attract customers, it is difficult to enhance the competitiveness of the store itself. This is why more and more physical stores pay special attention to appearance.

Eye-catching

The window is a store's "responsibility for appearance", and it plays a very important role if you want to increase the rate of entering the store!

Whether it is the display in the store or the window, if you follow the normal routine, it can be said to be equivalent to "turning a blind eye". Therefore, if the window is to attract people, you must come up with unexpected routines.

According to people's curiosity psychology, novel things can more attract people's attention, and use curiosity to attract customers, but the big-name shop windows have tried and tested tricks.