CANCEL
2021-10-29 18:02:50
Magnet display: The place in the store that can attract customers' attention the most. Use the best display methods to configure suitable products to promote sales, and guide customers to visit the entire store to stimulate customer impulsivity and maximize customer trial Wear rate, increase the probability of purchase.
effect:
① The product configuration can guide customers to visit the entire store;
②Increase the impulsive purchase rate of customers.
Features: strong applicability and practicability. As long as there are goods and stores, the display of magnet points is needed.
The first magnet point: the best magnet point display position of the store is usually located on both sides of the entrance of the store, which is the place where consumers must pass. (The store's door face, window, and entrance water table are all the first magnet points)
Display goods:
1) Mainly promoted products;
2) Commodities with high consumption frequency and large quantity.
The second magnet point: the middle of the store, including the blind areas in the middle, such as the pillars in the middle, the back of the window, and the intersection of the wall and the wall at a right angle. (The wall, middle island, and shelf in the middle of the floor are above 1800mm)
Display goods:
1) Special and promotional products
2) High-profit products
3) Seasonal products
4) Explosive products
The third magnet point: the position of the end frame. The end frame usually faces the exit or the end of the main aisle shelf.
Display goods:
1) Special and promotional products
2) High-profit products
3) Seasonal products
4) Explosive products