Four major display misunderstandings

1. Always keep the same display

In this era of "loving the new and disgusting the old", the "old" things definitely cannot match the "new" things. Our products cannot meet the weekly updates of others, but the visual effects of our in-store products can also achieve weekly updates. This It's the display.

2. To display for display

Now many shopkeepers have also realized the significance and importance of display, so they have worked hard on the display of goods, but in the end they have become crowded and blocked each other. Each product is the key point and grabs the limelight from each other. And it's colorful... the customers feel suffocated as soon as they walk in.

Sometimes store display needs to be subtracted. It is not a good display that shows every feature of all products to customers. 

3. Treat beautiful as a display

Whether beautiful and good is the fundamental purpose of the display, it is useless to be beautiful without increasing sales!

But for now, there is such a serious misleading in the industry: that a good display window is a shop display! Think that there is a beautiful technique, it is a successful display! Such a result can only make shopkeepers pay attention to the form and superficial, and can not really bring the sales performance and profit improvement to the clothing store

4. Display omnipotence theory

Display is not a panacea. In fact, display is also restricted by many factors, such as brand concept, product attributes, store space restrictions, etc. Many factors can directly affect the way and method of display. Want to increase sales suddenly by doing a display, is this possible?

The showcase is not a god either. Display is a technology that promotes merchandise sales, although it cannot solve all the problems in your store. But professional and skillful display will always make your store better and better and higher and higher sales.