Put Merchandise Into Perspective

Typically, window displays are positioned along a horizontal plane, and there’s a good reason for that: they match up with your eyeline, meaning that whether you’re across the street from a storefront or shopping center, you can get a clear view of what’s on display in a store’s windows.

But, increasingly, visual merchandisers are experimenting with different vantage points to take their displays to new heights.

Macy’s channeled Santa Claus on his sleigh with this winter wonderland. Meanwhile, Diesel took things up a notch with a display depicting a person dreaming of the perfect pair of jeans. And we’d be remiss if we didn’t mention the unfathomable depths Zegna’s creative team plunged to craft the swimming sensation below.

All three are imaginative examples that elevate your brand and set the tone for what’s in-store.