Keep the window simple and avoid clutter

A common mistake that some retail stores make with their window displays is that they try to showcase too many things at once.  Without a focal point, a window display lacks purpose and is less effective at capturing customers’ attention. 

Remember: An effective window display doesn’t mean trying to showcase everything you sell; it means showcasing products that you think will grab people’s attention, compel them to come into your shop and see what else you sell.  

Think of your window display as more of a teaser than a full product catalog. Great ones use simple but interesting visual elements to draw users in.