12 Reasons for Bad Business in Stores, Don't Repeat It!

Everyone who wants to open a store wants business to flourish, but often it doesn't work. The same product, other people make millions, but you can't always sell it? Here are 12 reasons to think about it. Let's see how many of you?

1. Open a black shop during the day

If the light is not bright enough, there will be an illusion that you are about to fail. If you don't want customers to have this illusion, then turn on the lights.

The primary goal of opening a shop is to make money, not to save money.

Brightness is proportional to the grade, and brighter than competing stores

2. Some people, but no people, open a deaf shop

Background music: customer patronage increased by 15%; soothing music can increase customer in-depth contact and increase sales by 30%;

Before going to work: a piece of music that invigorates the music from 13:00 to 14:00 in the afternoon to relieve fatigue.

3.The window is not attractive

If you want to sell your goods, you need to change the window. Often it is different, so that every time a regular customer comes to feel fresh. Window update frequency (7-14 days)

4. The types of goods are not complete, and the sales of goods have no priority.

No matter the size of the area, each store must have a main category (differentiated) product structure that attracts customers.

①target commodity;

This kind of goods is the first choice of this store; exceeds the average market share; invests in major resources;

Regular bulk purchases;

②Compulsory products (comparative products) are the cheapest; average share;

③Convenience goods "One-stop" must-have items; normal price, pursuit of gross profit;

④Seasonal goods.

5. The shelf design is not scientific and the display area is too wasteful

Standard shelves and displays make profits in square meters. How much profit can you make with one square meter? Can your golden point bring several times the profit of other points? If not, please adjust! (End Frame: Seasonal, New, Promotional)

6, the product display is not classified, no difference in best-selling and slow-selling

The display does not reflect the "classification principle" and "associated display principle"

Best-selling products lack sufficient display space and rows, and retail is "making best-selling products more popular"