What are the most important concerns for the future development of the garment i

As a retail industry, knowing and grasping trends is the core wisdom. For the clothing entity, what kind of situation are we in the moment? How should we understand trends and seize opportunities?

The first thing we need to know is what kind of dilemma does the current physical store face?

01．Intense competition among peers

02. The impact of e-commerce is non-stop

03. Consumers' preference for shopping malls

Like these dilemmas mentioned above, I believe that many entities are empathetic. You may be experiencing these stages. Can the physical store have no way out of the difficulties?

Summarize the most important parts of the future development of the entire garment industry, and every garment practitioner should pay attention!

1. Consumers are more critical of the store image!

For the store, higher value can not only attract more people to enter the store, but also the “appearance” with higher value is easier to enter the shopping center.

The following is the list of "50 girls' favorite clothing brands" published by an authoritative data agency earlier this year.

Every store has been carefully designed, from the design of the window, to the guidance of the store, and the creation of the atmosphere.

Nowadays, for the stores and brands, “appearance” has become a huge competitiveness, and we must pay attention to it again!

2．Consumers are more willing to pay for the personality!

Contemporary women who pursue the quality of life, who are inspired by contemporary art, pursue the beauty of Maris Frolg.People who like natural comfort style will not miss Jiangnan Buyi.

Friends who love the cool culture will not miss the big fashion stores

Starting from the preferences of consumers, more segmented and more personalized stores have become a trend.

3.Consumers are more willing to pay for the brand!

Aside from the social attributes and extra value brought by the brand, everyone will have a higher sense of security for branded products.

The most basic understanding of this product is: "The worst is not going to go anywhere." The brand is guaranteed by quality and service most of the time. This is a competitive brand without a brand. And this kind of competitiveness can bring higher turnover rate, and the benefits of the brand are far more than that.

Branding means stronger and more autonomous bargaining power. Most consumers don't bargain as they would in an unbranded street shop, saving not only your energy, but also the benefits.

Secondly, the advantages of being a physical store that wants to enter the shopping center and becoming a brand are obvious, and the shopping center is also more friendly to the new brand.