Pantone, the international color authority would announce representative color of the next year. Following the live coral orange of 2019, pantone released the classic blue of 2020, pantone 19-4052.
From the emotional and psychological point of view, blue makes people feel calm and reliable, it makes people feel trustworthy.
Like the sky at dusk, the simple and elegant Classic Blue gives people a sense of security and satisfies people’s desire for peace and stability.
We live in an era that requires trust and confidence. The stable and reliable classic blue tone can present such constancy and trust, thus arousing deep resonance.