Store marketing "two major points"

Pain point: What problem does the customer want to solve, such as: I have no clothes to wear and need to buy clothes. This is the pain point.

Now, the overall market for clothes is oversupply. At this time, accurate store positioning has become a pain point for customers.

As the saying goes, there are specializations in the art industry. The more precise your positioning, the higher your customer loyalty. Because they can only find the feeling of "pain points solved" in your shop.

Itch point: It means that when customers have too many choices, conditions other than the product become the reason for customers to choose to buy.

Tickling means excitement. What is excitement? It means that after customers put on your clothes, they will yell "Wow", which produces a strong sense of stimulation. And with the increase of homogeneity in the apparel industry, more and more customers are willing to pay for the "excitement".