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Create a vivid life scene with mannequins and props

2021-02-23 17:24:06

When designing a ‘ Presentation space’, some stores are more willing to design the theme as a life scene, so as to shorten the distance between the customers and allow them to have a better experience.

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In this store like New Balance, the‘ Presentation space’ is designed to be close to life. Models wear the clothes in the store to make a running posture, as if a group of people are competing.

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The "visual point" setting of lululemon looks more vivid. 

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Whether in the store or outside the window, the mannequins are wearing yoga clothes, simulating the actions of customers doing yoga. This is a good way to put life scenes directly into the store for ‘visual point’ design.

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